South African Breweries (SAB) has launched Corona Cero, an innovative alcohol-free beer enriched with Vitamin D, designed to cater to consumers seeking greater variety and moderation in their beverage choices.
In a bid to meet the evolving needs of its consumers and increase choice, South African Breweries (SAB) has introduced the new alcohol-free beer as the brewer sees a growing market in the 0% alcohol beverages.
Corona Cero embodies the core values of the Corona brand, which emphasises the enjoyment of outdoor life and sunshine. This new beverage will launch across South Africa.
According to a report by GlobalData, Gen Z, particularly in South Africa, is showing a marked preference for non-alcoholic and low-alcohol beverages. Joining this shift are millennials who are embracing this trend of substitutes, wanting the choice of non-alcoholic or low-alcohol beverages on occasion.
Starting in June, Corona Cero will be available in prominent retail outlets and beverage establishments across South Africa. This new product not only provides an alternative for those who prefer non-alcoholic options but also aligns with the growing trend towards healthier lifestyle choices.
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